You are meant to shine...

Let's Uncover

Your Professional

Brilliance Together.

Professional brilliance is like a super power. Let me explain...

It is more than just having an expertise; it's a unique blend of grit, skill, experience, intelligence, and integrity.

It's about being exceptional at what you do, standing out in your field, and making an impact that resonates.

Indeed, you are meant to shine.

Do You Have Professional Brilliance? Watch to find out.

As a Personal Branding Strategist and Owner of the digital marketing company, Create Your Potential LLC., Rebecca Chalson is passionate about empowering others. She says, "You already have professional brilliance. My job is to create the spark that will make you shine even brighter!"

While witnessing the personal branding journeys of her clients, Rebecca was inspired to simplify their path. Drawing from over a decade of experience, she crafted the Professional Brilliance Formula™. Encapsulated by the acronym S.P.A.R.K., her method not only simplifies this self-discovery journey of high performing professionals, but it often uncovers hidden opportunities to monetize their expertise. Rebecca loves witnessing the excitement of clients when they realize they can ignite a greater impact while turning their passion into passive income.

Professional Brilliance:

S.P.A.R.K. Your Inner Genius™

Spotlight Credibility: Develop a personal brand that showcases your expertise and credibility.

Package Offerings: Bundle your services with an effective pricing strategy.

Amplify Insights: Provide thought leadership and training programs that engage your target audience.

Raise Awareness: Implement effective online and offline marketing strategies.

Keep Shining: Create habits and systems that contribute to consistency and growth.

S.P.A.R.K Your Inner Genius™


Turn Your Passion Into Passive Income

Download My Free Ebook!

Imagine being able to monetize your expertise and turning it into an additional revenue stream! The combination of passive income and selling digital products online can be a game-changer for your life. Learn why and how in this free 39 page ebook ($47 Value) Download now to learn more!

Spotlight Your Credibility

The Professional Brilliance Bundle™

Elevate your career with our "Unlock Your Professional Brilliance Bundle" – the ultimate launch pad for personal branding, video mastery, and paid speaking success. Seamlessly integrate these essential skills for a holistic professional transformation.

This is more than just learning skills; it's a transformative experience that will shape your future success. Ready to unleash your influence and elevate your career to new heights?

Group Coaching & Support

The Professional Brilliance Mastermind™

Want to receive brainstorming support and Professional Brilliance™ coaching within a virtual group setting? Gain a sense of community with other high achievers on the same journey as you! Join the wait list to be notified once the doors are open.

Turn Your Expertise Into Extra Income

The Digital Products Jump Start Kit™

Digital products encompass a broad spectrum, ranging from e-books and online courses to downloadable templates, software, and multimedia content.

Digital products not only serve as valuable lead magnets, enticing potential clients and customers, but also as premium offerings that you can package for purchase, thereby creating a sustainable revenue stream.

Get Booked As A Highly Paid Speaker

The Speaker Success Kit™

Embarking on your journey as a professional speaker? Dive into our all-in-one kit for a streamlined start! Includes training, ebooks, strategy session, personalized marketing collateral, and essential templates for messages, emails, proposals, and contracts. Ready to hit the ground running?

Dive into a world of endless possibilities!

Create Your Online Signature Training

The Launch Your Course Training™

Step-By-Step training turning what you know into a profitable online course! Have you been thinking about launching your own online course but don't know where to begin? If so, you’re not alone. Luckily for you, launching an online course does not have to be difficult. We simplify the process for you. Teaching everything from what tools to use, how to set it up and get paid, as well as top tips for marketing.

All-In-One Business Training

Welcome To The Roadmap 2.0

Want to explore your potential as an entrepreneur? Offering a comprehensive training program. This is your ticket to launching your online business and building your brand while generating income! It teaches you how to set up and market an online business the correct way, put it on autopilot, and create high-converting content for your offer. With easy-to-follow video training modules to help you launch your business quickly!

Unlock over 145 lessons covering:

  • Email Marketing Mastery

  • Branding Essentials

  • Content Creation Strategies

  • SEO and Blogging Secrets

  • Social Media Domination

  • ...and so much more!

What People Are Saying

Rebecca is a brilliant business strategist when it comes to growing individual practices and building a brand around your messaging. Couldn't recommend her any more!

Jordan Schatz

The ADHD Guru™

I have been able to get my name and brand in front of that many more local professionals and business owners. Thank you Rebecca for a wonderful experience!

Janine Kiriluck - Business Development Director

From the moment I met Rebecca, there was an instant knowing that I met her for a reason. Her depth of authenticity and transparency let me to know I could

trust her.

Crystal Pizarro

Speaker, Author, Coach


Why is PERSONAL BRANDING key to unlocking Professional Brilliance™ ?

In the contemporary business landscape, personal branding holds a pivotal role, backed by compelling statistics that underscore its significance. According to a LinkedIn survey, professionals with a robust personal brand are 29 times more likely to be noticed by recruiters.

Furthermore, a study by CareerBuilder indicates that 57% of employers are less likely to interview a candidate they cannot find online. Demonstrating the tangible benefits, a report from Forbes reveals that executives attribute 45% of their company's reputation to the reputation of their CEO, reinforcing the impact of personal branding on leadership opportunities.

In essence, these statistics illuminate the direct correlation between a well-crafted personal brand and increased visibility, leadership opportunities, and financial success in the modern business realm.

Why should I book a STRATEGY SESSION with Rebecca Chalson?

Our pre-packaged offerings walk you through various aspects of empowering your personal brand. With our ebooks & training videos you can learn at your own pace how to create an ebook, create and sell a course online, position yourself as a highly paid speaker, and more! However, if you want to explore done for you options, start by booking a strategy session with Rebecca Chalson. This is perfect if you are a busy professional who wants a done for you tailored strategy, brainstorming support, graphic design services, and all the tech set up done for you! Hit the ground running with a strategy to spotlight your credibility, automate your marketing, and have all the systems set up to generate passive income.

Schedule a strategy session today to get started. Learn more HERE.

I am NEW to personal branding, which package should I start with?

Great question! We actually arranged the packages in the order we recommend for people like you :)

Your Personal Branding Strategist Is Here To Support You

"Our only limitations are the ones we put on ourselves. We can create our potential!"

Meet Rebecca Chalson

My journey has been one of continual learning and growth. From navigating corporate leadership to embracing the nuances of sales training, I've found my path as a business development consultant. My experiences, as chronicled in my co-authored book Women Who Rise, have taught me the transformative impact of personal branding and turning obstacles into opportunities.

Get In Touch